Logo Roughs

 Logo Drafts

Since my last post I have done a little bit of work on my logo. None of my rough's are set in stone and ill be making changes on the title.

 Changes:   

After some thought I decided the name "Inner City" is kind of questionable name and the logo is a bit flashy.  I want a more modest and professional look that is still fun and would cater to a younger crowd.

Plan:
I'll be making a few minor changes to the logo over the next few days. I'll be posting updates soon.

Progress

Brand

In my last post I talked about what direction I was heading going into college and the goals I have for the future. After procrastinating for a couple of months on the idea of creating a multimedia promotion company i'm back on track. 

The past few months I felt lost about pursuing my business goals. I was unmotivated and lingering on all of the challenges that lay ahead in the long road ahead of me. I finally decided to bite the bullet and get back on the horse and keep fighting towards my goal. I talked to a couple of business owners and started getting advice on where to start. I started working on a finance plan and starting up separate bank account. I'm also working on a brand name and logo with a artist in the creative advertising department at OCAD. I will hopefully run it by a lawyer in the next few weeks and see if it's available. I'll post some of the logo ideas in my next blog post. 

It feels good to be this motivated again.  

After college plan

                                                                          The Plan

I’m currently starting my third semester in the Advertising and Marketing program at Sheridan College. Prior to taking this program I was enrolled in Media Fundamentals, which is also offered at Sheridan. When I first enrolled in Advertising & Marketing I was unsure on what to pursue after graduation. I've always had a strong ambition to be self-employed and enjoy exploring creative ideas. Over the past 2 years I have had the opportunity to work social media marketing and promotional videography/photography jobs for night clubs and bars in London. The company’s I worked with were inspiring and I eventually found what I was always looking for.  

The goal is to eventually develop a multimedia promotion company for independent businesses. This would include social media marketing, web design, print/graphic media and photography. It would be media contract work and I would be consulting the price to business owners and employ people for individual work.